DEFY DAMAGE PROTECTIVE CONDITIONER

£18.95

With formulas that help protect strands every step of the way cleansing, conditioning, weekly repair, daily careDefy Damages at-home care system covers you (literally) from start to finish:  80% less breakage* 5X stronger hair*  Maintains over 90% of color vibrancy**

See results after very first use. Leaves hair soft, with a healthy shine

*Against combing breakage on damage

Category:

Description

With formulas that help protect strands every step of the way cleansing, conditioning, weekly repair, daily care Defy Damages at-home care system covers you (literally) from start to finish: 80% less breakage*  5X stronger hair*  Maintains over 90% of color vibrancy**  See results after very first use  Leaves hair soft, with a healthy shine

*Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and Masque vs. non-conditioning shampoo **After 10 shampoos; when using Defy Damage Shampoo and Masque

DEFY DAMAGE PROTECTIVE CONDITIONER:

For bond strengthening & color longevity

Replenishes moisture and builds resilience without weighing hair down, leaving strands soft, shiny, and healthy-looking after each use. Helps prevent daily damage & boost vital moisture

Brand

Joico

There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do. Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.